5th of May 2021

So long, and thanks for all the fish.

They say that all good things must come to an end. Today we’re announcing that after six wonderful years, Jam is closing down.

To this day, we have thoroughly enjoyed everything we’ve done together. Our events were fun, different, and a pleasure to organise and run. You brought them to life and we couldn't be more grateful for all the great moments we enjoyed in your company.

In this announcement, we’d like to share the rationale behind this decision.

2020 has had a disastrous impact on society and the economy as a whole. From a business standpoint, companies operating in the events industry have been hit particularly hard.

Our revenues crashed, and we lost a considerable amount of money in deposits paid to venues – including Hawker House, who we were saddened to hear, are also in the process of closing down.

We successfully ran several online events throughout the year, but it quickly became clear to us that it was going to be impossible to recreate the experiences we'd created in the past, online.

But we didn't throw in the towel. At the end of the year, we attempted a pivot, and launched – Jam Club – an online community for our most committed members.

Our vision was to build a thriving space for growth-minded product leaders, offering intimate virtual workshops every month.

Pivoting from an in-person events company to an online community has proven significantly harder than we’d originally hoped, and the losses we accumulated in 2020 have proven too significant for us to overcome. And so now we’d rather stop here, celebrate the journey, and say a proper goodbye.

What now?

We’ll keep Jam Club open for the next six months. We won’t be moderating it or running any workshops, but you'll be able to access all workshop recordings, discussions, and member profiles. We hope you’ll be able to use it to reconnect with friends made at past events.

To claim your free invite just drop us a note at hello@makingjam.io.

You can also find all past talk videos on our YouTube channel.

Thank you

A huge thank you to our amazing team of staff and volunteers; Marta, Sunil, Jessie, Maria, Francesca, Stephen, Joan, Monica, Ecem, Steve, David, Michael, Mahtab, Eva, Gizem, Antoine, Jeff and all those that helped run our events every year. We’re deeply grateful for the friendship, shared memories, and support you’ve shown us over the years. We couldn’t have achieved everything we did without you.

Thank you to Doug and Chris at Intelligent People. You supported us from day one, and have always been a pleasure to work with.

Thank you to all our speakers and workshop instructors for all the brilliant content you’ve delivered over the years.

And thank you, for the good times we created together.

Seb & Mathilde





Interested in becoming a sponsor? Want to support us in our mission to unlock the potential in every maker?

Our sponsorship opportunities are designed as a partnership to go beyond the booth and provide real value. As product makers ourselves, we have high standards for what we create –– that includes your own custom sponsorship package.

Our approach

🧡 We care

Unlike most events, JAM isn't run by an agency or large event team. As product makers, we deeplu inderstand what matters most to the community. And we put our heart and soul into crafting the friendliest, most valuable events for our attendees.

🙋‍♀️ One of few

Every year, we partner with a select group of companies who can bring real value to our attendees. At JAM, there's no crowded sponsors lounge and so every partner stands out in their own unique way.

🎯 Personalised

We work closely with our partners to help them succeed. Whether you want to showcase your product, acquire top talent or build brand awareness, we will help you reach your objectives. Get in touch to receive your custom proposal.

Why JAM?

  • Unlike traditional conferences that focus on big ideas and theories, JAM is all about practical stories. Our speakers are all doers, sharing their successes and failures.
  • Our audience is the most engaged product crowd you'll ever see. Engaged through active breaks and Q&A sessions, they don't shy away from asking the hard questions.
  • A uniquely cool venue, top-notch street food and a killer after-party help create a truly memorable experience for all attendees. So you will stand out too!

Next steps

Tell us more about your objectives and needs. We'll then schedule a call to discuss how we can help and prepare a custom proposal.

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